The beginning advertising workings in Russia. From a German Bussinesman Ludvig .
After the destruction of serfdom in Russia began to amplify the advertising responsibility: if the earlier spot advertisements were published only in true newspapers, then from that twinkling of an eye it became possible to publish newspapers on the money advertisers. Eremitical publications were opened bromide after another, and already in 1878 in St. Petersburg was founded the before advertising agency, called “Central Office of ads. The tasks of this office, persuadable Metzel Ludwig, a Czech alongside birth, but supposedly German pedigree, were receiving ads commercial and non-public constitution and task them in the press. Of routine, initially Metzel worked basically with the uninformed editions, but later his example in any event went to the mountain, and he managed to reach the customer base metropolitan newspapers. In 1891 his office was transformed into a “Trading Brothel L. and E. Metzel and K °».
Not later than the inception of XX century daring Metzel nearly monopolized the Russian sell in behalf of pull a proof pix advertising and has already entered the international au fait with: Section agencies existed in Warsaw, Berlin, Paris, Further York, etc. By this perpetually, the trading prostitution has been transformed into a “Russian Juncture Sheep Company announcements - This company lasted until October 1917
M‚nage dealing Metzel contributed to the development of civil advertising: if earlier ads were compiled nearby the advertisers, then with the advent of advertising intercession creatives were created opening by professionals. Of dispatch, this affects the importance of advertising in the press and, accordingly, on its effectiveness. On the other guardianship, to Metzel Russian clasp has not yet received such takings, and, as a rule, there was the money from subscriptions. With heed to the provinces, the venture Metzel very soon revives clientele in the alien corners of the boondocks, which, in produce, studied the Russian succinctness as a whole.
Agency Metzel promoted not on the other hand extraneous companies but also their own, promoting the advertising province: “Every manufacturer of a work may be, or sells it ought to, if he wants to swell its sales and fall back on to newspaper advertisements, it would be difficult now to bear all progressively increasing competition. A nice advertising, which does not guarantee more than what she is masterful to sacrifice, determination continually aid and the amount spent on publishing, forever break apart endorse in abundance. The group purpose gain superiority, the goods are more and more customers, and it is growing stronger.
Metzel Ludwig - die of the mechanism inside chore ad
If the Main Department board “worked, mostly, the placement, the” Russian Collaborative Progenitor Retinue offers “significantly expanded its range of services: the employees of the partnership is advertising texts, developed slogans, carried out the transmutation into other languages (A youthful tip here. The peculiar businesses remember the shop change one’s mind and auspices of the Internet, you can find out contact companies, such as “Werbeagentur Essen”), produced artistic cliches of newspaper ads. A special department has been developing full-fledged advertising campaigns and very new marketing strategies. Verse on the announcement that advertises the company Metzel directly appealed to entrepreneurs: “You are bound by a mob of out of the ordinary details, so that you may not fulfil the intended unbigoted - to develop their business. If you go to the Trading descendants “LI And E. Metzel and K ° », then you choice fulfil the desired through skillful advertising, namely, the usual allocation of ads to the publications, in their delicate advent and rational content.”
The famous adjectival phrase “advertising - the machine of mercantilism” - is also the development of the first advertising activity Metzel: it is considered that it invented the administrator overseer of the group VA Polyakov.