SEO Tools: Pros and Cons
SEO Tools: Pros and Cons
One of the popular trends in a modern SEO is a tendency to abandon utilizing automatic SEO applications. It is even said that using automated tools can hurt your search engine positions. On the other side of the coin, search engine optimization is one of those undustries where the amount of boring routine actions is really large. Doing all of it by hand is much more complex and is a time-waste. So in this review we will split different SEO software into groups basing on its purpose and will try to decide which jobs can be performed manually indeed, and which ones are better to do automatically.
1) Making content. There are many applications that offer automatic synonymizing of any given content. There are products that even claim to create human-readable site content produced absolutely automatically. However, until computers will start to understand the sense of a text, they won’t be able to produce a more or less readable automated content. So this action should be performed 99% manually for now. Hire a good copywriter and create a good, unique content for your website, rather than throwing those funds into some “advanced” tool that does this automatically.
2) achieving backlinks. This is the second vital SEO action, though someone could name it the first. A quality link building requires you to overview tons of potential link partners and filtering only those sites that are strongly related to your one, having a quality content and a trust rating simultaneously. Such operation can be automated for a small percent, since you don’t have to discover possible linking websites by hand. Though, the final decision still is upon you. It is you who should check the quality of websites and judge their relevance to your site. Locating link partners is as low as 10% of a work. The rest is done manually.
3) Monitoring search engine rankings. In short, you want this to evaluate your efforts – whether you’re doing fine, or your activity misses the goal. One of the biggest mistakes with this task is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Normally, you don’t need that amount. If your website isn’t listed within the first 20-30 ranks – nobody locates it anyway. So in a SEO sphere it is better to limit web position checks with first 40-50 results. However, if there is a large amount of keywords to check, the process may still consume a large amount of time. And here is where an automatic tool is really needed! With an automated SERP checker you can save quite a few of hours comparing to what you would spend if did that yourself. However, you should only use search engine friendly applications, to exclude possible difficulties with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite fast. However, true gems in that field are still achieved through a manual job.
5) Discovering keyword synonyms related to your field is another task that is automated easily. And you are really cheating yourself if you think that you don’t need any of the automated tools over there. You can keep hours of time and lose virtually nothing. There are different approaches to finding good keywords and many of them can be dug through automatically.
In conclusion, every SEO task needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still require you to apply your hands and your brain.